Jasco is a guitar player from Colorado. This is from a series of newsletters titled "Jasco's Jive" was originally written by Jasco as a promotional tool for various music projects he plays in. They have been edited to omit most information about gigs that are now past. www.jascoguitar.com

This is my first ‘mass emailing’ letter I’m sending out to promote my music. Yes, I know, blatant self-promotion bordering on spam. However, as those of you in the music biz know, if you don’t promote yourself, nobody will.

The danger in self-promotion is that it’s easy to come across as egotistical and self centered. The danger in not promoting is that you may play a gig with only 3 people in the audience and not get re-hired by the venue.

At least promotion via email is relatively easy. I’m saving a lot of time, money, and trees verses the old way – back in the 90’s when my band Blinddog Smokin’ was touring full time, we were spending upwards of $5000 per year just on postage for our mailing list. I knew the taste of stamps well then. That was back when you still had to lick them, for anyone reading this who is under 20.

[gig dates omitted]